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The case for fewer, better social posts
Posting daily with nothing to say trains readers to scroll past you.
MAGNAVERSE Editorial · 3 min read
Consistency matters, but consistency of quality matters more than consistency of frequency. Two considered posts a week beat seven filler ones, and they are sustainable while you are writing.
Build formats rather than posts. A format is a repeatable structure such as a research note, a deleted scene or a short reading. It removes the blank page problem and makes your feed recognisable at a glance.
Watch saves, shares and profile visits rather than likes. Those are the behaviours that come before a signup.