Alexander Sho
Founder and Chief Executive Officer
Leads strategy and the overall direction of every author engagement.
About
A small studio that works only with authors.
MAGNAVERSE exists because authors should not need five disconnected specialists to build one coherent career.
Our story
Built around one simple frustration.
Authors are often forced to manage fragmented marketing.
- One person builds the website.
- Another handles social media.
- Another runs launch campaigns.
- Another manages email.
- Another works on retail visibility.
Everyone completes their task, but nobody owns how the pieces work together.
MAGNAVERSE was built to change that. We connect positioning, brand, web, launch and reader growth around one author, one audience and one commercial direction.
Author focused
Built around books, readers and author careers.
Senior led
Important strategy and decisions stay close to experienced team members.
Connected
Brand, website, launch and growth are planned together.
Transparent
Scope, expectations and progress stay clear.
Mission
Make excellent author work commercially visible.
We help serious authors build the positioning, platforms and reader growth systems that give strong books a better chance of being discovered.
Vision
An author career should be bigger than one launch.
We want authors to own platforms and audiences that become more valuable with every book they publish.
Values
What we hold to, even when it costs us.
Clarity over cleverness
“If a reader cannot understand it quickly, it is not finished.”
The book comes first
“Marketing should serve the work rather than distort it.”
Say the uncomfortable thing
“We would rather identify the real problem than sell unnecessary work.”
Own the outcome
“Completing tasks is not enough. We stay focused on the problem behind them.”
Evidence over hype
“If we make a claim, we should be able to show what supports it.”
The people behind the work
A small team, close to every project.
Strategy, operations, creative and author relationships handled by people who stay involved from beginning to end.
Victor Olanre
Chief Operating Officer
Keeps delivery, timelines and communication clear across every project.
Stephen Adigun
Creative Director
Shapes author identities, websites and campaign creative.
Peace Kolade
Author Relations Director
The first point of contact for authors, from enquiry through ongoing support.
How we work
A disciplined six stage process.
- 01
Discovery
We study the book, genre, audience, author platform, competition and commercial goals.
- 02
Strategy
We define positioning, priorities, channels and what success should realistically be measured against.
- 03
Design
We create the pages, assets, content and campaign materials required by the strategy.
- 04
Build
We implement the agreed systems and prepare everything for execution.
- 05
Launch
We put the work into market with coordinated execution and clear tracking.
- 06
Growth
We review what happens, improve what works and build beyond a single launch.
Why MAGNAVERSE
More than separate marketing tasks. One system around the author.
Many authors hire one person for their website, another for social media, another for launches. Nobody owns how it all works together. We connect those pieces so each one makes the others stronger.
Discoverability
The right readers cannot buy a book they never find.
Audience ownership
Followers are useful. An audience you can reach directly is more valuable.
Disconnected marketing
Your website, retail pages, social content and email should support each other.
Post launch drop off
A book needs a life beyond release week.
Author specialists
Books are not ordinary products. We work around readers, genres, publishing cycles and author careers.
Strategy before activity
We decide what matters before adding more marketing.
Connected execution
Website, launch, retail, content and audience growth should reinforce each other.
Long term thinking
The objective is not only to promote one book. It is to strengthen what the author owns between releases.
Transparency
Honest outcomes, not guarantees.
Marketing can improve positioning, discovery and opportunity. It cannot ethically guarantee how readers or marketplaces will respond.
What we commit to
- Clear strategy
- Professional execution
- Transparent communication
- Documented work
- Ethical marketing
- Useful reporting
- Continuous improvement
What we do not promise
- Guaranteed bestseller status
- Guaranteed book sales
- Guaranteed Amazon rankings
- Purchased positive reviews
- Fake engagement
- Fabricated results
Ready when you are
Your next book deserves more than launch week.
Build the platform, audience and marketing system that can keep working after publication day.
Two ways to begin
Start a full project, or begin with a free look at where your book's visibility can improve.