Nonfiction
Unlawful Love: When Marriage was a Crime
By Gordon Selby Johnson Jr
From a score of 0 on four Goodreads lists to number 1 placements
The situation
Before the campaign the book appeared on four Goodreads lists with a score of 0 on every one of them, ranked as low as 1,619 of 1,619 books.
Strategy
Reader discovery focused on Goodreads, introducing the book to readers aligned with its civil rights subject.
Results
What the evidence shows.
No. 1
List position reached on three Goodreads lists after the campaign
2,900
Highest list score, from 34 voters, up from 0
5.00
Average rating across 22 ratings on Goodreads
Evidence
Screenshots from the record.
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